Urban Outfitters brands (which include Urban Outfitters, Anthropologie, and Free People) continue to profit from selling wool, leather, alpaca, mohair, down, cashmere, and silk—despite being aware of the horrific abuse inflicted on animals exploited for these materials.
They know that harmless sheep and alpacas are hit, kicked, restrained, and mutilated for wool or alpaca fiber; sensitive goats are pinned down and roughly shorn for mohair, leaving them cut and bleeding, or their hair is torn out with sharp metal combs for cashmere; and gentle cows are burned, electroshocked, beaten, and slaughtered for leather. They know that whenever animals are part of a supply chain, their welfare takes a backseat to the bottom line.
All animal skin, wool, and silk—along with every down feather—used for fashion is stolen.
We know Urban Outfitters is aware of the abuse, because we told the company about it—and so did tens of thousands of activists like you. But so far, the animals’ suffering has been ignored. This holiday season, let’s make sure these brands can’t ignore it any longer.
Use these tags to spread the word that the true cost of animal-derived materials isn’t on the label, and enter our prize drawing by November 30, 2022, for a chance to win an Ultimate Vegan Snacks Gift Set from Fake Meats (fakemeats.com)!*
Here’s what to do:
- Print the tags and put them on garments, accessories, and home goods made of animal-derived materials at Urban Outfitters brand stores to let shoppers know that producing these materials inflicts horrific suffering. Use the tag that corresponds with the material that an item is made of. For example, for a wool sweater, use the tag that explains how the wool industry hurts sheep.
- Snap a picture of the tags in action and share it on Instagram so that even more people can learn why they should stop buying animal-derived materials. Tag @petaxsos and @fakemeats so we see your entry.
Compassionate and sustainable materials are readily available—think cotton, Tencel, modal, polyester, bamboo, canvas, denim, faux shearling, nylon, spandex, and more. There’s no excuse for the face of fashion to be fear.